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We all need to double our efforts to save water and make sure there’s enough for our trees, plants and wildlife to flourish.

The Earth is made of more than 70 per cent water, but only one per cent of it can sustainably be converted into safe drinking water.

In the UK, we’re incredibly lucky to have such an established, safe water and sanitization process. However, we all still need to save water where we can – to ensure we, and other water companies, can keep the taps running for everyone.

Climate change is here, which means more water is used to stay hydrated, clean and keep cool, and longer periods without rain. Using less water will protect the environment around us. The less we use, the more we keep in the rivers, reservoirs and for nature.

Just a few simple swaps, such as letting your lawns go brown, will make a big difference. Our lawns are very resilient and will bounce back when the rain returns.

Reasons to save water

Save money

Around 18% of energy consumption in UK homes is spent heating water, and about 12% of a typical gas-heated home’s heating bill is from the water for showers, baths and the hot water tap.

The environment

Using less water means there is less water being taken out of our rivers and reservoirs, especially as demands are rising. This protects our raw water resources and the wildlife within.

Protect water supplies

As pressures such as climate change and population growth increase, it's more important than ever to work together and save water where possible. Remember when demand is high and our ability to supply water is under strain, one person's paddling pool water is another families drinking water.

Climate change

With changing weather patterns, including hotter summers and drier winters, water is becoming increasingly vulnerable to scarcity. By 2050, the amount of water available could be reduced by 10-15%, with some rivers seeing 50%-80% less water during the summer months.

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