This study explores customer attitudes and willingness to pay for a Company-Specific Adjustment (CSA) through their water bill.
The research focuses on:
- Evaluating customer reactions to the proposed CSA.
- Measuring willingness to pay for the CSA.
- Identifying factors that drive support or opposition.
- Assessing customer responses to alternative options.
The insights gathered help to shape decisions around the implementation and communication of the CSA, ensuring alignment with customer expectations and priorities.
